![]() Holder’s theory: With no other conferences to play off against each other, the networks would have to pay top dollar for the content. Holder’s plan: the SEC, Big Ten, Pac-12, Big 12 and Atlantic Coast conferences join together to market their television rights, just like the National Football League’s two conferences. Instead, the Pac-12 stood pat, the Big 12 fortified itself and 18 months later the Big 12 future looks secure, while the Pac-12's future is at least shaky.Īll of which harkens back to former OSU athletic director Mike Holder’s idea of several years ago for the Power Five conferences to band together for television negotiations. Had the Big 12 been reduced to four schools – and the Pac-12 been expanded to 16 – the Big 12 would have had little appeal no matter how it reinvented itself, while the Pac-12 would have been in line for a robust TV deal. More: Tramel's ScissorTales: Which father/son duo is the best in OU football history? Networks need content the less content available, the more valuable the content becomes.īy the same notion, the Pac-12 would have been better off by slicing off four schools from the Big 12 after OU and Texas announced in summer 2021 that they soon would join the Southeastern Conference. In other words, if the Big 12 – or anyone else – can wound the Pac-12 to the point where the Pac isn’t a major player in television negotiations, that’s better for the Big 12. ![]() The fewer viable leagues fighting for television contracts, the more money available for the conferences still standing. Stability.īut at the top of that list is eliminating the competition. The Big 12 wants to pilfer some schools from the Pac-12, and the reasons are obvious.īrand enhancement. Carlos Silva Jr., Lubbock Avalanche-Journal
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